This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the retail industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand, which demonstrates that it has
the best loyalty programme in the financial services industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.
 

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the restaurant / QSR industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the travel / hospitality industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in your industry, in a B2B programme, over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the hair, beauty and spa industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it has operated the best online / ecommerce loyalty programme over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the fuel industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the telco/mobile money industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the entertainment / leisure industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it added value to its members via loyalty partnerships in its loyalty programme. This needs to demonstrate how it has offered the best loyalty offering, showing overall commercial benefits to the organisation and enhanced partnership customer experience for members. The programme must have been launched in the market before November 2025.

This award will be awarded to the brand which demonstrates that it has operated the best (new) programme launched in 2025 and can demonstrate overall commercial benefit to the organisation (Launch date: November 2025 – August 2026)

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 3 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2023. The brand must demonstrate longevity and performance in the marketplace.

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Central Africa includes Cameroon, Central African Republic, Chad, Republic of the Congo, Democratic Republic of Congo, Equatorial Guinea, Gabon, Angola, Comoros, Madagascar, Malawi, Mauritius, Mozambique, Zambia and Zimbabwe.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 3 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2023. The brand must demonstrate longevity and performance in the marketplace.

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East Africa includes Somalia, Burundi, Kenya, Rwanda, South Sudan, Uganda, Tanzania.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 3 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2023. The brand must demonstrate longevity and performance in the marketplace.

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West Africa includes Benin, Burkina Faso, Cape Verde, The Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo, Saint Helena, Ascension and Tristan du Cunha.

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This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 3 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2023. The brand must demonstrate longevity and performance in the marketplace.

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North Africa includes Algeria, Egypt, Libya, Morocco, Tunisia, Western Sahara, Sudan.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 3 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2023. The brand must demonstrate longevity and performance in the marketplace.

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Southern Africa includes Botswana, Eswatini, Lesotho, Namibia, South Africa.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 3 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit. to the organisation. The programme must have been in the market before November 2023. The brand must demonstrate longevity and performance in the marketplace.

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This category winner will be selected from entries submitted for categories 15 - 19 and is not for entry.

This award will be awarded to the best loyalty (marketing & rewards) agency in Africa. Agencies are encouraged to submit their achievements in loyalty and CRM and for brands they have worked with in this environment. A demonstration of skills in loyalty marketing, CRM and rewards fulfilment to drive programme performance will be assessed.

This award will be awarded to the best loyalty rules engine technology vendor servicing African based clients. Vendors are encouraged to submit their achievements and successes for their platforms delivering loyalty & rewards technology. Judges will assess this category based on the technology vendor’s capability, NOT its clients’ programme results, i.e. please showcase your capability with client examples to highlight success

This award will be awarded to the best loyalty technology enablement vendor servicing an African based client. Vendors are encouraged to submit their achievements and successes for their platforms delivering loyalty & rewards technology. Judges will assess this category based on the technology vendor’s capability, NOT its clients’ programme results, i.e. please showcase your capability with client examples to highlight success.

This category is NOT the same as category 20. Category 20 is for core loyalty rules engine vendors. Category 21 is for additional enablement functionality (i.e. gamification, marketing automation and engagements, etc.)

This award will be awarded to the best loyalty data company in Africa. Data agencies are encouraged to submit their achievements in data analytics for the brands they have worked with. They need to show skills in statistical analysis, market research, analytics, and programme performance measurements.

This award will go to the organisation or brand that can demonstrate how it has implemented the best marketing campaign linked to its loyalty programme or loyalty initiative.  Brands must demonstrate how they have developed a winning campaign to address a challenge in the marketplace, utilise outstanding creative elements (which engages new or existing customers) and the use of relevant personalised communications.

This award will be awarded to the brand that demonstrates positive results, clearly derived from the insightful use of customer data and the application in CRM. In addition, demonstration of effective targeting and modelling, profitable customer segmentation and deep analytical grasp of consumer attitudes and behaviours will be assessed.
 

This award will be awarded to the brand which delivers a loyalty initiative where technology has played a pivotal role in enhancing its overall loyalty offering for their customers.  Innovation in technology for loyalty will be assessed.

 

This award will be awarded to the best use of gamification in loyalty. Brands need to showcase how this has benefited the programme’s performance, how the customer experience is enhanced and how members benefit from the gamification.  If you are a vendor, please note that you may enter your client into this category, otherwise you need to enter category 21 (Best loyalty enablement tech vendor).

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme across multiple countries, rather than being limited to a single national market, over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2025.