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This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the retail industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand, which demonstrates that it has
the best loyalty programme in the financial services industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.
 

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the restaurant / QSR industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the travel / hospitality industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in your industry, in a B2B programme, over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the hair, beauty and spa industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it has operated the best online / ecommerce loyalty programme over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the fuel industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the telco industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in the entertainment / leisure industry over time (>12 months) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefits to the organisation. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it added value to its members via loyalty partnerships in its loyalty programme. This needs to demonstrate how it has offered the best loyalty offering, showing overall commercial benefits to the organisation and enhanced partnership customer experience for members. The programme must have been launched in the market before November 2024.

This award will be awarded to the brand which demonstrates that it has operated the best (new) programme launched in 2024 and can demonstrate overall commercial benefit to the organisation (Launch date: November 2024 – August 2025)

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 5 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2020. The brand must demonstrate longevity and performance in the marketplace.

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Central Africa includes Cameroon, Central African Republic, Chad, Republic of the Congo, Democratic Republic of Congo, Equatorial Guinea, Gabon, Angola, Comoros, Madagascar, Malawi, Mauritius, Mozambique, Zambia and Zimbabwe.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 5 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2020. The brand must demonstrate longevity and performance in the marketplace.

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East Africa includes Somalia, Burundi, Kenya, Rwanda, South Sudan, Uganda, Tanzania.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 5 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2020. The brand must demonstrate longevity and performance in the marketplace.

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West Africa includes Benin, Burkina Faso, Cape Verde, The Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo, Saint Helena, Ascension and Tristan du Cunha.

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This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 5 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2020. The brand must demonstrate longevity and performance in the marketplace.

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North Africa includes Algeria, Egypt, Libya, Morocco, Tunisia, Western Sahara, Sudan.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 5 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit to the organisation. The programme must have been in the market before November 2020. The brand must demonstrate longevity and performance in the marketplace.

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Southern Africa includes Botswana, Eswatini, Lesotho, Namibia, South Africa.

This award will be awarded to the brand which demonstrates that it has operated the best loyalty programme in its industry over a long period (> 5 years) and can demonstrate how it has offered the best loyalty offering showing overall commercial benefit. to the organisation. The programme must have been in the market before November 2020. The brand must demonstrate longevity and performance in the marketplace.

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This category winner will be selected from entries submitted for categories 15 - 19 and is not for entry.

This award will be awarded to the best loyalty rules engine technology vendor servicing African based clients. Vendors are encouraged to submit their achievements and successes for their platforms delivering loyalty & rewards technology. Judges will assess this category based on the technology vendor’s capability, NOT its clients’ programme results, i.e. please showcase your capability with client examples to highlight success

This award will be awarded to the best loyalty technology enablement vendor servicing an African based client. Vendors are encouraged to submit their achievements and successes for their platforms delivering loyalty & rewards technology. Judges will assess this category based on the technology vendor’s capability, NOT its clients’ programme results, i.e. please showcase your capability with client examples to highlight success.

This category is NOT the same as category 22. Category 22 is for core loyalty rules engine vendors. Category 23 is for additional enablement functionality (i.e. gamification, marketing automation and engagements, etc.)

This award will be awarded to the best use of gamification in loyalty. Brands need to showcase how this has benefited the programme’s performance, how the customer experience is enhanced and how members benefit from the gamification.